- Establish an excellent study program in governance, academic programs, and curriculum that is competitive in the field of accounting and capable of competing with other universities in Southeast Asia.
- Create an academic atmosphere and culture in the field of accounting as a research university.
- Produce outstanding knowledge, technology, and arts in urban lifestyle and urban development in the field of accounting.
- Produce lifelong learners with a high curiosity, logical and critical thinking, who actively apply their knowledge in the field of accounting.
- Produce graduates who are dignified and broad-minded, creative, innovative, responsive to changes, and contribute significantly to addressing environmental and welfare issues in the field of accounting.
- Accelerate UPJ's comparative advantage through synergy and collaboration in the field of accounting.
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