To become a leading accounting study program in advancing knowledge and technology in the field of urban development and urban lifestyle, and to shape lifelong learners who are dignified and have integrity, and who contribute to the community and the environment.

• Organizing quality education at the undergraduate and graduate levels in the field of accounting in the urban development and urban lifestyle fields, which are collaborative and multidisciplinary, to produce excellent graduates who can provide innovative and creative solutions.
• Producing research that is recognized nationally and internationally in the field of accounting.
• Providing an impact on society and the business world through professional work and practices in the field of accounting.
• Creating a place for lifelong learning, which is a hallmark of the Jaya student, who is a professional, has integrity, and is committed to lifelong learning, and who contributes to the community and the environment.

• To become a leading accounting study program in Southeast Asia in terms of governance, academic programs, and curriculum, and to be able to compete with other universities in the region.
• To create an academic atmosphere and culture in the field of accounting as a research university.
• To produce knowledge, technology, and arts that are superior in the field of urban lifestyle and urban development in the field of accounting.
• To produce lifelong learners who are inquisitive, logical, and critical, and who apply their knowledge in the field of accounting.
• To produce graduates who are dignified, have a broad perspective, are creative, innovative, responsive to change, and contribute to solving environmental and social problems in the field of accounting.
• To increase the comparative advantage of UPJ through synergy and collaboration in the field of accounting.

• Increasing the quality and quantity of lecturers and students in the field of accounting.
• Increasing the relevance and quality of learning in the field of accounting.
• Increasing the capacity for innovation, quality, and productivity of research and community service, as well as the center of excellence of the university in the field of accounting.
• Increasing the quantity and quality of partnerships with institutions in the field of accounting.

The strategy for achieving the objectives is based on a systematic analysis as outlined in the document on the Strategic Plan of the Accounting Study Program.